Connecting the Dialog
“Many organizations expertise gaps with regards to speaking with Hispanic audiences, which is why I got down to create bridges that would attain multicultural communities,” says Mia Mendoza, founder and CEO of the Mendoza Group in Newtown Sq., Pennsylvania. “Independence is aware of how essential range is, and that features the methods it connects with potential clients. Collectively, we have been in a position to create methods that elevated entry to care for people and households who in any other case could not have recognized concerning the well being care protection Independence presents.”
Independence and the Mendoza group developed a artistic motion plan that mirrored the pursuits and tradition of the Hispanic neighborhood. Then, they set out into neighborhoods throughout the five-county area to satisfy with people and households the place the necessity for well being care protection was biggest.
“We despatched Spanish-speaking ambassadors into communities, church buildings, supermarkets, and bodegas to speak with folks concerning the want for high quality well being care protection,” notes Mendoza. “The Independence Specific cellular schooling and retail truck additionally hit the street together with the outreach crew. This ensured we weren’t simply reaching folks, but additionally empowering them with data.”
In 2021 alone, the Mendoza Group distributed 10,000 door hangers highlighting reasonably priced well being care protection choices to neighborhoods with a excessive uninsured fee. Along with connecting instantly inside communities, Independence did outreach by way of sponsorships, data occasions with main Hispanic media, {and professional} networking occasions.
“Our technique to interact with Hispanic communities within the Higher Philadelphia area ran deep, and it integrated cultural parts that have been essential to display an understanding and appreciation of their expertise. We made it clear that we have been there to signify them. It was ― and nonetheless is ― essential that we take each step we will to attach with as many individuals as attainable,” Mendoza shares.
Partnership Evolution Creates Entry, Consciousness, and Engagement
“Finally, we acquired to the purpose the place our model ambassadors went past translating for patrons ― they turned totally licensed in promoting insurance coverage,” shared Mendoza. “This elevated their capacity to enhance the lives of an unimaginable quantity of individuals, whereas enhancing Independence’s capacity to achieve Hispanic audiences and its total range initiatives.”
In 2023, the Mendoza Group is once more taking part in a key position in making certain that residents have the medical health insurance protection they want by assembly folks the place they’re. An impressed advertising and marketing thought from Mendoza and her crew involving espresso cups is bringing essential enrollment data to the hundreds of Pennsylvania Medicaid recipients who’re shedding well being care protection because of the finish of the COVID-19 public well being emergency.
“Mia and her crew have been so artistic all through our outreach efforts. Working with them has been an incredible alternative. Collectively, we’ve created vibrant experiences and opened doorways to people and households who may not have in any other case recognized concerning the well being care protection alternatives that Independence presents,” Cavanaugh shares.
With an emphasis on illustration, Independence’s Provider Variety Program has performed a major half in elevated consciousness and engagement throughout communities.
“Independence’s Provider Variety Program offers a useful alternative for us to satisfy and collaborate with excellent various companies, which in flip permits us to higher serve our members and communities. And on this case, the results of the partnership between Independence and the Mendoza Group helped enhance entry to reasonably priced care within the Philadelphia area. This connection goes past conventional provider-client interplay ― and that’s one thing we’re happy with,” Cavanaugh notes.