When the pandemic was raging in June 2020, with a risky inventory market, monetary advisor Dewey Steffen launched the “What Dewey Do?” podcast.
It was to assist his shoppers at Nice Lakes Wealth — the place he’s founder, CEO and chief funding officer — and others in the neighborhood navigate financially and in any other case.
So far, the hit present has scored greater than 2.5 million social media views.
Who’s listening? Who’s viewing? Primarily a youthful viewers, Steffen informed ThinkAdvisor in a current interview. The present’s matters have included ChatGPT, the hashish business and cryptocurrency.
“After we began, [the podcast] … was geared towards our shoppers and potential shoppers,” he stated. “Then we realized that the shoppers, and older people normally, weren’t listening to podcasts. However for Gen Z’s and millennials, it’s completely their factor.”
Interview company have included Kevin O’Leary of “Shark Tank” fame and Jan VanEck, CEO of VanEck funding administration, in addition to celebrities like swimmer Peter Vanderkaay, a four-time Olympic medalist.
Within the lighthearted biweekly podcast, Steffen delves into monetary matters with an easy-to-understand method.
“It establishes us as an professional within the business,” he stated within the interview, “and permits [potential prospects] to view us as related, established {and professional}.”
Concentrating on “the rising prosperous,” Steffen says, the agency oversees a mixed $220 million of belongings underneath administration and belongings underneath advisement, together with his Nice Lakes Personal Wealth, which targets shoppers with $2.5 million and above in investable belongings.
Steffen, 52, with 28 years of funding administration expertise, gives a dozen portfolio fashions — eight conventional methods and 4 customized fashions — from “super-safe” to “super-aggressive,” he famous.
Within the current telephone interview with Steffen, who was talking from Northville, he provides his view on a attainable recession and names the asset class that’s “king” proper now. Listed below are highlights of our dialog:
THINKADVISOR: Why is your podcast “What Dewey Do?” so standard with youthful folks?
DEWEY STEFFEN: After we began, it wasn’t geared to the youthful listener or viewer; it was geared towards our shoppers and potential shoppers in the neighborhood.
Then we realized that the shoppers, and older people normally, weren’t listening to podcasts. However for the Gen Z’s and millennials, it’s completely their factor.
So we’ve developed: We now promote the podcast on to these generations.
What makes your podcast completely different?
We go into the matters which might be top-of-mind proper now, significantly with youthful listeners and viewers.
We did one just lately on ChatGPT. We’ve finished two or three hashish interviews and two or three on cryptocurrency investing. [Another is] “Prime 5 Methods to Millionaire Standing by 30.”
What’s the fundamental enchantment of “What Dewey Do”?
In all probability, the content material, the manufacturing, the promotion, the eagerness behind it.
It’s a labor of affection to present again to the group.
Please describe the present.
Initially, it was simply me being interviewed by a co-host in regards to the matter du jour.
Now we’ve got company on. Now we have episodes with leaders in the neighborhood [and others] which have a narrative to inform, information to share and recommendation to present.