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SunLife, a part of Phoenix Group, has appointed Victoria Heath as its chief advertising and marketing officer.
Heath joins SunLife as chief advertising and marketing officer from Vanquis Financial institution, bringing over 20 years of strategic advertising and marketing expertise. This contains growing revolutionary buyer propositions, model technique, digital optimisation and driving business development.
As well as, she brings monetary service expertise from corporations akin to Esure, Virgin Cash, RBS and Tesco Financial institution.
Mark Screeton, CEO at SunLife, stated: “Victoria actually stood out within the recruitment course of, which was run by the Phoenix Group Expertise Acquisition crew and attracted over 120 robust candidates. Her huge expertise within the monetary providers business and customer-focused angle make her a fantastic match for our management crew.”
“I’m thrilled to be becoming a member of SunLife, a model I’ve lengthy admired for his or her model heritage and deep understanding of the over 50s market,” added Heath. “SunLife’s experience and give attention to serving buyer wants displays the easiest features of the monetary providers business and the optimistic affect it could possibly make on individuals’s lives. That is a kind of alternatives that doesn’t come round too usually, so I can’t wait to satisfy the crew and begin exploring SunLife’s future development by means of advertising and marketing.”
Initially of 2024, SunLife introduced a rebrand with a brand new emblem, the most recent in its 214-year historical past.
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The in-house crew at SunLife have simplified the emblem with the rebrand, retaining its recognisable fashion and colors, however inserting the title centre stage.
Moreover, the yellow sundown has been misplaced to modernise the model and enhance digital accessibility to match its firm ethos: Easy, Sure, SunLife.
SunLife is part of Phoenix Group, the UK’s largest long-term financial savings and retirement enterprise.
It was the primary firm within the UK to supply life assurance and not using a medical, and has for a few years been the UK’s hottest over 50s life insurance coverage supplier, in accordance with the Affiliation of British Insurers.
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