Rebrand introduces new brand, web site
Origin Bancorp, Inc., the monetary holding firm for Louisiana-based Origin Financial institution, has introduced the rebranding of its insurance coverage operations below the identify Forth Insurance coverage.
Forth Insurance coverage encompasses The Lincoln Company, Thomas and Farr, Reeves Coon and Funderburg, and Pulley-White, which have a mixed historical past of over 280 years.
Drake Mills, chairman, president and CEO of Origin Bancorp, commented on the corporate’s choice to consolidate its insurance coverage operations and mentioned the 4 companies will “stay dedicated to serving the insurance coverage wants of their prospects and communities” below the brand new model.
Mills additionally famous that the Forth Insurance coverage model will proceed working independently of Origin Financial institution, simply because the companies had executed previous to the rebrand.
“These firms have at all times operated independently of Origin Financial institution and that may proceed below the brand new model as they continue to be dedicated to serving the insurance coverage wants of their prospects and communities,” he mentioned.
New model identification unveiled on-line
As a part of its rebranding initiative, Origin showcased the Forth Insurance coverage identify and brand throughout all on-line platforms and social media channels. An internet site incorporating this new model identification has additionally been launched.
Randy Graham, who serves as president of Forth Insurance coverage, assured prospects that the brand new model will “have the identical trusted groups they’ve relied on for many years.”
“Our identify is altering, however we’re not altering who we’re,” he mentioned. “We look ahead to being united below the Forth model.”
The 4 firms forming the brand new model have a collective workforce of over 125 workers and 13 places of work spanning Louisiana and Texas. As Forth Insurance coverage, they function as a full-service insurance coverage company, offering protection for private and enterprise wants.
“All 4 of our firms have a protracted historical past of defending what issues and guiding our prospects each step of the journey,” mentioned Graham.
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